Because of how often search engines change their metrics for ranking websites, SEO can be a little confusing. One minute you think you’ve figured out the right practices and algorithms, only to find out months later they won’t work anymore because of a new update. You...
No matter what type of company you own, SEO (search engine optimization) should be part of your growth strategy. This involves restructuring your website and content. Even if you’re not an SEO expert, there are some approaches that can help you get started. Monitor...
In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It's just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience,...
In today's digital world, coming in first matters. When online users conduct research with the help of search engines, they depend on search results to tell them which sites to visit. Studies have shown that as much as 75 percent of these users often don't go past the...
Now that you’ve set up your website, how do you keep traffic coming in? Consumer behavior patterns show that people develop loyalty to a brand and will purchase it more if company websites provide them the experience they desire. This means that the site must be...
According to the U.S. Small Business Administration, there are nearly 2.1 million small businesses in the state of Florida alone. These increasing figures also indicate rapid employment growth, and opens up more enticing scenarios for business owners. More...
In the search engine that is Google, getting on the top of the page is a battle against the tech giant’s ever changing algorithm. And in this SEO war, there are more casualties - relegated to page 10 obscurity - than survivors. But with its 2014 Pigeon update, which...
As a citizen of the world, you’ve probably come across the term SEO a few times, particularly during the times you’ve searched for techniques to drive traffic to your site. You probably recognize that it’s an important factor when it comes to getting your website or...
If you’re looking to boost the ranking of your local business website on Google, you need to spend extra time acquiring positive business reviews. These have been shown to have a direct impact on the position of your website in Google, and an experienced Naples SEO...
With Google owning 67.6% of the search engine market share in the country, companies utilizing search engine optimization in their marketing mix would have to play by its rules in order to tap its significantly huge market base. Each Google algorithm update never...