Now that you’ve set up your website, how do you keep traffic coming in? Consumer behavior patterns show that people develop loyalty to a brand and will purchase it more if company websites provide them the experience they desire. This means that the site must be user-friendly, easy to view, engaging, and also connectable via social media. SEO firms are well-informed about these trends, and these guide them whenever they tailor a marketing campaign that suits the needs of their clients.
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Consumer Reactions to Social Media
These days, getting comments and likes are a huge thing for the average social media account user. In terms of business, the number of followers is just as important. When it comes to researching about good brands, social media is the channel of choice for about 20% of U.S. consumers. Aside from receiving email, consumers prefer to get updates from Twitter, Facebook, and the like. What they see on these social media channels greatly influence their decision on whether to buy a product or not.
SEO strategists in Naples now venture beyond keeping an eye on text content and keywords. Now, thanks to the booming popularity of YouTube, and other similar platforms, video is the best way to achieve the “viral” status. Within the year, online videos will comprise up to 69% of the total consumer traffic on the internet. Because these video portals are free, there is no limit when it comes to uploading content to promote any product or service. With a simple tap of a button, these videos can be shared across all social media channels, exponentially increasing your company’s reach.
What Do Businesses Think?
At first, old-school business owners steered clear of websites, emails, chats, and social media accounts, primarily because they felt it was not relevant to their line of business. Some even think they cost too much. However, that mind set has greatly changed today. Companies are now looking to the future, and even without any technical knowledge, they are able to successfully launch a website that truly represents their business.
If you think your company can benefit from well-executed websites, clever video marketing, and other effective SEO campaigns, then don’t hesitate to reach out to the experts. SEO marketing firms have years of experience under their belt. They have a vast network of researchers and contacts in the industry, keeping you in the know about ways to keep your business a step above the competition.
Sources
Marketing Research Chart: How Consumers Prefer to Receive Updates and Promotions from Brands, MarketingSherpa.com
Why Online Video Is the Future of Content Marketing, TheGuardian.com