As a business owner, it’s understandable if you don’t understand websites all that much. True, having a website is essential in your digital marketing today, but there are a lot of technical aspects involved for which you are not skilled or trained. Luckily for you, you don’t need to be a tech genius to understand how to develop a website that guarantees conversions. Instead, you can pay attention to consumer behavior and emerging trends when it comes to online browsing.
It does not matter what kind of business you own. The internet has grown to become relevant to any kind of enterprise. In America alone, there were more than 286 million people who browsed the internet in 2016. That represents 88.5 percent of the country’s entire population. What this means for you is that if you are looking to tap a certain market, chances are better that you can find your target market online.
That said, following are the elements that you need to pay special attention to if you want your website to attract as much traffic as possible.
Your Website Should Navigate Properly
A website in disarray is never good. Your online customers want to be able to see a website that is organized in such a way that they can readily access the information that they need from you. Once they reach your website, people’s behavior can be somewhat predictable. In fact, upon entering a site, as much as 50 percent of visitors tend to orient themselves via the navigation menu.
The moment they have found your navigation menu, around 52 percent will check out your “about us” page. Meanwhile, 86 percent will want to discover your products and services. On the other hand, 64 percent will look for your contact page. If they cannot easily figure out how to access these pages, they may decide to leave your page to check out other websites.
Your Website Should Host Engaging Content
When it comes to website content, online users want to see detailed information. At the same time, your extensive product or service write-ups must also contain attractive photos or multimedia that is relevant to your business. Studies have shown that 38 percent of online users will stop browsing the site if its content or layout is viewed as unattractive.
Your Website Should Be Friendly to All Kinds of Devices
When designing or redesigning your website, keep in mind that a majority of online visitors nowadays access the web via mobile devices, rather than laptops and desktops. In response, you need to make sure that you maintain a mobile version of your website that will load quickly when opened with of these handheld devices. This way, users can readily gain information about your products and services as they run from here to there.
Stay relevant to your online market. Make sure the elements on your website are always updated and in check. In case you need help improving your site, you can always consult with a Naples, FL web design firm. These professionals know exactly how to maximize traffic and your website en route to increasing your conversion rates.
Internet Users by Country (2016), Internet Live Stats
What Business Owners Need to Know About Web Design, Business 2 Community
17 Website and UX Design Statistics That Make the Case for Smarter Web Design, Hubspot