In today’s digital world, coming in first matters. When online users conduct research with the help of search engines, they depend on search results to tell them which sites to visit. Studies have shown that as much as 75 percent of these users often don’t go past the first page of the search results page.
Simply put, if your website is not ranking on top, it will not get viewed. The more that it doesn’t get viewed, the more it fails to achieve any conversions. You need to be able to stay ahead of the game. To do this, you need to improve your website ranking through good search engine optimization, or SEO. Following are some insightful SEO trends that help maximize your traffic volume from search engine results.
Focus on Google
Sure, there are a number of search engines available nowadays, but none of them are as important as Google. Consider this, as much as two trillion searches are conducted via Google each year. That amounts to more than 100 billion searches each month, 34 billion of which are conducted in the U.S.
Exactly what does this mean for your business online? Get your SEO strategy right and your website will gain top ranking on Google searches, resulting in a brand exposure that no other search engine can deliver single-handedly.
Turn Your Attention to Videos
Today, video marketing has become crucial. In fact, popular video site YouTube is now being hailed as the No. 2 search engine in the world, next to Google. That’s because YouTube is able to attract as many as 30 million visitors each day. What this means is that any effective SEO strategy must incorporate videos in its game plan, whether you are doing on-page of off-page optimization.
In some ways, video may matter more than articles. One study finds that there are four times as many customers who say they prefer to watch a video about a product than read information about it.
Post Images with All of Your Articles
When people go over information about your product or services, they want to be able to see photos, too. In fact, articles that come with images achieve 94 percent more total views. High-quality photos tend to encourage more user engagement. Relevant photos or graphics generate more interest from viewers, who linger longer on your site and become oriented to your brand. This is important in being able to convert visitors into actual customers.
Remember, a good SEO strategy always keeps consumer online behavior in mind. You need to respond effectively to how your market is behaving in order to capture as much of the traffic as possible. In case you cannot implement these SEO strategies on your own, you can always hire an expert Naples SEO company. These professionals are trained to deliver results for your website quickly.
42 Visual Content Marketing Statistics You Should Know in 2017, Hubspot
100 Amazing Google Search Statistics and Fun Facts (November 2016), DM