Given the progress that small and large business are experiencing, now is the right time to take a step up and create an online voice for your company. Launching an interesting and cool website may be a great way to start, but there is more to it than just bells and whistles. One must take into consideration how consumers behave, and how various forms of media can influence their decisions when it comes to brands.
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Reaching Consumers Online
Websites can deliver a message to your potential clients at lightning speed. To assess the quality of a brand, some 41% of consumers look at news or portal websites when they’re deciding to buy an item. Likewise, around 31% of buyers check out the company’s website, and approximately 28% of them can be reached via social media like Facebook, Instagram, or Twitter. Knowing these patterns of behavior of potential clients will give you an idea of what your purpose should be when setting up a website. Should the site be for informational purposes only? Should it encourage them to give their opinions? Will the website allow them to buy in an instant? Such are some factors to consider.
Trends in the Future
Small business trends show that among the main things to focus on when updating a company website are better SEO, improved site performance, and usability. In the U.S., around 2 in every 3 websites are now designed to be mobile friendly, with more companies slowly jumping on the bandwagon. This means that pages are expected to load faster, and be easier to navigate through, but still contain relevant and vital info for the user. It is imperative that websites be focused on high-quality content as well.
In terms of web design, Naples, FL SEO specialists predict that sites will evolve to become simpler, less gaudy, and geared towards basic geometric lines, shapes, and patterns. To improve on the interactivity of websites, some elements like animated GIFs are seen to make waves. Plus, color schemes are more muted down from gradients to basic duo-tones that are easy on the eyes.
Getting Support from Specialists
Even if you’re not a computer expert or an art savvy person, you can still achieve the website of your dreams. Companies with years of experience in web design and SEO support can guide you every step of the way. A good website will help you add value to your products, gain loyal followers, and connect with your target market. These specialists can tailor a website that speaks volumes, while keeping to heart the vision of your business. Consult with them today.
Sources
How Website Experience Affects Consumer Behavior, Blogs.Adobe.com
Web Design Trends We Can Expect to See in 2017, TheNextWeb.com