According to the U.S. Small Business Administration, there are nearly 2.1 million small businesses in the state of Florida alone. These increasing figures also indicate rapid employment growth, and opens up more enticing scenarios for business owners. More specifically, the metropolis of Naples is among the most progressive in the state, and is declared as one of the best places for businesses and careers.
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Whether you have a small or large business in Naples, chances are you have already heard about the huge impacts of putting your company online. Creating an internet presence is not just limited to opening a URL for your biz, but it also involves strategizing to move your company and employees forward.
Getting a Website Up
Just by starting with a basic website, your business already welcomes a lot more potential for improvement. In terms of design elements, online trends predict minimalistic layouts with more patterns containing geometric shapes and lines. Many websites today are built around content, giving more emphasis to the relevance and timeliness of the articles, and how these can impact the viewing public. What do you want to put on your site? How often can you monitor and change your content? Those are just some factors you may want to look at.
Plus, Search Engine Optimization (SEO) experts now use tools to monitor online traffic, determine consumer behavior, and the like. These stats give website designers and business owners a direction to go to in terms of staying up-to-date and maintaining effective customer engagement.
Marketing Tactics to Consider
Companies who market their products online strongly believe in the effectiveness of brand following on social media, with 77% of surveyed companies deploying this tactic. In response to this, sources explain that only about 20% of consumers are likely to click “Like” or “Follow” on Facebook or Twitter when it comes to new products, but it’s still a cost-effective way to start. Still, the most efficient way to update customers about your business is by sending them an email, as this is the method preferred by up to 60% of surveyed clients.
Not just via email or social media, another method that many SEO-oriented companies are mastering is video marketing. With the exponential growth of YouTube and similar platforms, experts predict that in 2017, videos will comprise up to 70% of viewable content online. It’s an affordable way to introduce your products and expertise to the public. Plus, you can go wild with the possibilities here. Through crazy and funny videos playing for a few short seconds, to massive cinematic Hollywood-style productions, businesses have truly become more creative, more engaging, and more memorable in the eyes of viewers.
Recognizing Limitations
A US-based survey of small business websites in 2016 found that one third of company owners do not put up a website because they think it is not relevant to their industry or business. Around the same number of companies believe that it would cost too much to set up a website. Furthermore, several companies feel limited because they lack the technical knowledge or experience to even begin to set up a business website of their own, let alone use SEO strategies in the long run.
Reach New Heights With the Help Of SEO Experts
Given some of the limiting factors, all is not lost for businesses who want to elevate their online presence on a whole new level. An SEO company in Naples or elsewhere can take care of the technical aspect for you. All you need to do is discuss with them your business goals, and how you want to spread word about your products or services. They can deploy various marketing strategies, from content creation, social media campaigning, and even video production, to give your business the voice it deserves.
Sources
Naples, FL, Forbes.com
Small Business Profiles for the States and Other Territories, US Small Business Administration, SBA.gov
Small Business Websites in 2016: A Survey, Clutch.co
Marketing Research Chart: How Consumers Prefer to Receive Updates and Promotions from Brands, MarketingSherpa.com