As a citizen of the world, you’ve probably come across the term SEO a few times, particularly during the times you’ve searched for techniques to drive traffic to your site. You probably recognize that it’s an important factor when it comes to getting your website or blog in front of other people’s faces, but maybe that’s the extent of your SEO knowledge.
Here are a few SEO basics to get your knowledge on a level that will enable you to converse with an SEO professional easily.
What is SEO, Exactly?
SEO stands for Search Engine Optimization. You know the usual search engines like Google, Yahoo, and Bing? Optimization of these search engines means that your own website is easy for them to pull up as part of the search results when the general public goes searching for the product or service that your business is offering.
Several factors play into what helps search engines read your website. One is simply using specific keywords to indicate to search engines what your site is all about along with how user-friendly and mobile-responsive your website happens to be.
Sure, you’ve heard the importance of keywords when it comes to SEO, but how do you know which keywords will bring your target audience to your website? Both specific/targeted and broad keywords have their respective places in the SEO algorithm.
Exact keywords that reflect something that your business specifically sells makes user searches easy when they’re looking for that exact product, eliminating pages with broader keywords that are only loosely-related to the search. The user is more likely to invest in what you have to offer because you have exactly what they’re looking for.
On the flip side of that, broader keywords allow for those not so sure about what they’re looking for to come across your site and research exactly what it is they want.
Consider taking into account both targeted and broad keywords in order to bring customers on both sides of the spectrum to your site.
Even more important than deciding which keywords to use is the placement of those keywords. Search engines latch on to keywords found in the title of a page and the description of a page. This is called on-page optimization, and there are many ways to fix this starting from site architecture all the way to editing the robots.txt.
While this may make SEO seem a little too tedious for your taste, it’s important to the traffic of your website. With so many websites competing for user attention these days and most of them having invested in proper SEO, neglecting to do so might keep you from getting the traffic that you need.
If this is something that you can’t do yourself, the good news is you can talk to a reputable SEO company, such as Customer Finder Marketing, to help craft and implement your SEO strategy.
The Beginner’s Guide to SEO, Moz.com
A Visual Guide to Keyword Targeting and On-Page SEO, Moz.com