Because of how often search engines change their metrics for ranking websites, SEO can be a little confusing. One minute you think you’ve figured out the right practices and algorithms, only to find out months later they won’t work anymore because of a new update.
You may never pin down exactly how search engines rank websites, but you can better your odds of attaining high rankings by knowing several cost-effective SEO tactics.
Improve User Engagement
Just as important as any on-site element is user engagement. When consumers engage your material directly, they should feel a sense of connection. This establishes trust and improves their odds of having a good experience. These experiences are important because according to research, 55% of consumers are willing to pay more for them. User engagement also helps improve your company’s visibility, as search engines tend to rank articles better when they engage an audience.
There are many areas of engagement you can improve, including social media posts, user comments, discussion threads, and positive ratings. Whatever platform you target, try to generate buzz. Create conversions that stir up debates with people on both sides. You don’t have to do so in a rude manner, either. Just focus on topics that have two sides, where people like to share their opinions. This engagement helps bring attention to your company and you never have to take a side.
People love nothing more than pleasant surprises. Develop content in a way where the audience expects one thing and end up with a completely different outcome when they finish reading. They’ll be taken back so much that they’ll want to share their opinions and then a lively conversation can ensue.
Whether you’re posting about current events or trying to promote your products, always ask the readers for their opinion. Not only does this compel readers to respond, thus driving up engagement, but it also provides insight into consumer behavior. You’ll then know what people want or how they feel about your company, giving you specific details of what should be adjusted with your marketing strategy.
Utilize Mobile App Optimization
Today, online users spend a majority of time browsing or shopping using some sort of mobile device. That’s why it’s important to develop mobile-friendly apps so you can better connect to these users in a seamless way. Taking this approach also helps you rank better because apps are now being indexed and ranked through search engines. Mobile app development starts with identifying a goal. Ask yourself, why you need apps for your company. Only then can you identify your app’s purpose, its core appeal, and a specific problem or solution it’s going to provide. Then, start thinking about the app’s design. Ideally, it needs to be responsive, meaning elements work on smaller screens like they would on large desktop computers or laptops. Users should see graphics clearly and font size should be readable, no matter what device is used.
Research is paramount for designing a practical app that your audience will be receptive to. Are there other apps doing the same thing? If so, you might want to adjust your app’s design so that you can separate yourself from potential competitors. You’ll also need to research the technical requirements for your app, since it will be accessed using smart devices.
Understand Ranking Guidelines
Whatever type of SEO strategy you implement, you should be familiar with ranking guidelines. Most search engines today reward content that is authoritative. This establishes trust with users because the information they view is accurate and backed by studies or statistics. Your content should have an authoritative tone, incorporating statistics when they’re appropriate.
The next time you’re looking over your SEO strategy, think about trends that will have the most impact long-term. If you’re not experienced in this area, you can hire professionals who can offer valuable insight and suggestions for your campaign. They can identify your target audience and develop strategies that generate more traffic and profits.
4 Website Design Tactics to Increase User Engagement With Your Brand Online, huffingtonpost.com
50 Important Customer Experience Stats for Business Leaders, huffingtonpost.com