If you are a friend to the worldwide web, you have probably heard of the blog hosting website WordPress. But did you know that it’s much more than just a blogging website? WordPress is also the perfect platform for any business website. It incorporates flawless web design, analytics, and so many other benefits that will bring your business the recognition that it deserves.
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Having a design scheme that reflects your company’s identity is important. It should clearly distinguish the message and services that you provide your clients in a way that intrigues them. WordPress is an incredible tool that does not limit the design of your website. There are countless themes to choose from and it is completely customizable to the needs of your business. Your marketing team will work in partnership with you to set up a website that projects a clear and enticing message.
Plug Ins
Something useful to both business and client are the plugins that WordPress has. Plugins are software that add features on a website, to make things much easier for both business and client to connect with one another. WordPress happens to have them in plenty. With everything from contact forms to social media buttons to a full e-commerce system, you are sure to find the tools your business needs to satisfy all of your clients. Your marketing team can add these plugins as you please and can recommend the ones they think would be good for your business’ needs and goals.
Among the many plugins WordPress offers is its easy to use social media plugins. These allow you to put links and interactive feeds on your website. Businesses that have social media accounts and advertise them on their website are far more likely to get better SEO results. As you connect and converse with them through these platforms, search engines pick up on that interaction. This tells them that your business is popular and relevant and should rank higher in search results.
Assured Safety
An argument some people have against WordPress is the potential for these plugins to allow easy access for hackers. They think that so many extra add-ons that interact with outside websites or tools allows for holes that hackers can take advantage of.
However, the exact opposite is true. If your website is set up by people who know what they are doing, they can ensure that your website is as hacker-resilient as possible through the use of tools available on WordPress.
Mobile Responsiveness
The success of most websites these days has a lot to do with its mobile responsiveness. Just about everyone prefers to use phones over a desktops to find services and businesses to meet their needs. However, what works on a big screen can look clunky, unorganized, and unprofessional on smaller screens.
A website that does not adapt to a smaller screen is a huge deal breaker for many potential clients. There are plenty of themes in WordPress that will allow your website adapt to the different screen sizes of desktops, tablets, and mobile phones.
Popularity
Not only is WordPress useful to meeting your business goals, but it’s also a popular platform for website hosting. In fact, over 27% of all websites are powered by WordPress. Your business cannot miss using the powerful tools and advantages of WordPress that your competitors do.
WordPress is so much more than a blogging website. It’s a customizable, user-friendly website platform that enables you to connect with potential clients in a way that will help you meet your business goals and keep up with the competition. Ask web design professionals for expert advice on how you can make the most out of this platform.
Sources
10 Reasons Why You Should Use WordPress To Run Your Business Website, wpapprentice.com
Why WordPress Websites are Better than Traditional Websites in 2017, herenextyear.com