If you’re looking to boost the ranking of your local business website on Google, you need to spend extra time acquiring positive business reviews. These have been shown to have a direct impact on the position of your website in Google, and an experienced Naples SEO company knows how to go about getting the kinds of reviews that can lift your site above the rest.
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While getting Google reviews should be your top priority, as it has been shown that these reviews have a large impact, there are many other review sites that can play into your ranking success.
Yelp! is an important review site not only because they are used by Apple maps, but also because they are a popular place to check out business reviews. You can also get listed on Yahoo! Local Listings, Citysearch, Facebook, Merchant Circle, Insider Pages, Angie’s List, Foursquare, and Local.com as well.
If you had to pick one site to send people to in order to get reviews that boost SEO, Google reviews would be it. With this being said, in order to increase your chance of getting multiple reviews from these different sites, you should first set up your business profile on each of them.
Don’t Fake Reviews!
While it may be tempting to fake or pay for reviews, many of these are easily spotted and can seriously jeopardize not only your Google ranking but also your business’s reputation. Put in the time and work to get real reviews from real people.
How Do You Get Reviews?
The easiest way to get reviews is to simply ask your customers to give you one. Your customers understand the importance of a good review, and if you provide them with an excellent experience, service, or product they’re usually more than happy to give you a good review. If you get a compliment from a customer, use that opportunity to politely ask if they’d repeat that compliment on a review site.
You can also encourage your customers to leave reviews by including multiple links to your review profiles on your website. Including these in your email newsletter will increase your chances of getting a good review; especially because fans of your business usually make up most of the people that subscribe.
When looking to boost your ranking in Google, be sure to focus on getting good reviews. These reviews also carry an extra bonus of building trust with the very people who matter most to your business: your potential customers.
Sources:
6 Simple Ways To Get Customers To Review Your Business Online, Forbes.com
Study: Google Reviews Determine Local Carousel Rankings, SearchEngineLand.com