Good web design should aim at providing an excellent experience to the people who will be visiting your website. When people feel like what they are looking for is easy to find, they’ll gladly return again when they are seeking more information. These tips point out some of the most useful web design practices that will help your visitors to feel right at home on your website.
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When navigating your website, your visitor’s eyes should be led around by specific elements that carry more visual weight than others. For example a website’s logo is usually found directly at the top left hand side or at the top center of every page. Studies show that the top left hand of a page is usually the first place that someone’s eyes land on. From that position, good web design will lead their eyes to the next most important thing on the page. This will be up to you and your web designer to figure out but usually the navigation bar, an image, or the main text in the body of your page will take precedence.
Bold colors, items of contrasting sizes when compared to everything else on the page, and items of larger size often catch the attention of people’s eyes before anything else. Web designers will use these different elements to guide people’s attention to where it needs to be.
Use Empty Space
Many people make the mistake of trying to jam-pack every bit of their website with something. While their intentions are good, this turns off their visitors. Using proper line spacing, padding between elements, and whitespace is essential to a good experience.
Basic Navigation Rules
The navigation buttons on your website should be easy to find and should look like navigation buttons are supposed to. They should be easily identified as navigation buttons. Rollover submenus should be easy to use and ideally, the link text should be of a different color so that it easily stands out.
An experienced web designer in Naples knows all-too-well that user experience is key to optimal web design. Don’t make it easy for your potential customers to want to leave your website before they’ve found what they are seeking. Keep them coming back for more by helping them have the best experience possible.
Sources:
5 Secrets for Creating an Award-Winning Website, Entrepreneur.com
Design Principles: Compositional Flow And Rhythm, Smashingmagazine.com