Brand optimization narrows down that carefully positioned focus and connects target audiences with the “what” and “where” they are hoping to find. An optimized brand uses vivid images and key messages at the precise time when your target is likely to respond, inquire,...
Amid sites like Facebook and Twitter, LinkedIn is not your average social networking site. You will not see the pages filled with gossip or updates that aren’t relevant to an area of work. LinkedIn is a professional networking platform that allows business...
A highly developed brand is a tremendous asset for any business. This is especially true for ones involved in highly competitive markets. Look at many major Fortune500 companies such as Starbucks and Walmart. They all have well developed brands. Aspects that you...
The Logo Always Matters A logo is one of the most compelling parts of your identity, and must command attention immediately. You will need to make sure that you devote appropriate time to designing a winning logo. After all, this will stand out in your customers'...
Brand optimization is something that more small and medium-sized businesses (SMBs) need to pay attention to. Competition in many areas is fierce and while it might make sense short-term to cut back on marketing your brand, in the long term it may prove quite...
Any good brand optimization strategy takes a great deal of planning as well as time and effort to implement. These strategies entail numerous, carefully planned-out decisions in order to create an entire experience designed to enhance customers’ perceptions about your...
In marketing, "brand" instantly brings to mind images like the Nike Swoosh and the Playboy Bunny. The need for a successful brand, however, is not limited to the marketing giants. A good brand can help any size business to become recognized and respected. There are...
Brand optimization entails reaching your target audience on a personal level. If you want to make a lasting impression, you must choose logo colors that will best represent your company’s products and services. Logos and Colors – The Foremost Elements of Branding...
A 2013 BrightLocal study reveals that up to 80 percent of internet users trust reviews of businesses that they read online and decide whether or not to patronize a business on the basis of what they read. Given the significant number of people who consider reviews to...
Social networking has become a valuable means for growing businesses today. It promotes easy brand recognition and allows customers a convenient way to approach their favorite companies. It likewise provides an affordable venue for instant advertising, brand...