Social networking has become a valuable means for growing businesses today. It promotes easy brand recognition and allows customers a convenient way to approach their favorite companies. It likewise provides an affordable venue for instant advertising, brand optimization, and customer growth.
Social Networking Benefits
Opening and maintaining accounts on sites like Facebook, Twitter, and others can reap big rewards for businesses. Most notably, it provides an easy and fun way for companies to manage their reputations and engage their audiences. Their social media managers are tasked with what to post and how to interact with customers. They can quickly build a positive online image without spending a lot of time or money on advertising.
Being on sites like Twitter also allow companies to promote their brands with customers who want to do business with them. People follow companies that they are interested in and are more likely to share content with friends and family members on these sites. As the content and posts are shared, the recognition of a company’s brand grows.
Social networking sites like LinkedIn allow companies to look for new talent to hire. Many people today post their resumes on these sites. Recruiters can find new talent and set up interviews easier than shuffling through paper resumes and calling people for interviews.
Finally, Google rewards companies whose content is shared via social networking with higher search engine rankings. When business owners want to get ranked higher than competitors, it is important that they maintain active social networking profiles and encourage followers to share their content. This activity catches Google’s attention and results in higher rankings, more visibility, and optimal brand growth.
Sources:
7 Reasons Why Social Media is an Absolute Must for Business Branding, Likeable.com, September 3, 2013
5 good reasons why Facebook is good for business, Business Computing World