Many people frequent the Internet on a regular basis to find a host of things and information, from amusing cat videos to the best pizza place in town. Businesses need to focus their attention on what digital marketing can accomplish as it becomes the mainstay for finding local establishments.
Quality Visitors Are Key
Take note that nearly 60 percent of consumers use search engines such as Google to find local products and services. It’s these people that will make the most impact in how well a local business performs online. They’re already interested in what the business has to offer, which is why they’re searching for goods nearby. Brand optimization maximizes this process by making sure your business is delivered to those who will make purchases rather than random viewers who may not.
Social Engagement
Monitoring how your target audience behaves online can help the business get a foot in the digital door. These social circles can help you build the reputation of the brand by contributing to those elements. As social activity is now at the top of Internet usage, getting your business within the groups frequented by your target consumer can keep it relevant. Being able to target the consumers in such a manner keeps you connected to those who are looking to spend money on your products and services.
Mobile Device Results
Approximately half of all mobile searches are done by users with the goal of finding a business within their area. Thanks to GPS technology and search engine optimization, these consumers can find an establishment alongside a map detailing how to get to the business.
In today’s digital-driven consumerism, it takes more than a few radio spots and newspaper ads to garner the attention of your target audience. The Internet plays an integral part, and a local marketing expert can help you focus attention on consumers who are more likely to spend money on your products or services.
Sources:
12 Stats About Local Search and Mobile Search in 2014, Business 2 Community, October 6, 2014
Here’s Why Engagement Is Becoming An Important Way Of Evaluating Social Networks, businessinsider.com