Brand optimization narrows down that carefully positioned focus and connects target audiences with the “what” and “where” they are hoping to find. An optimized brand uses vivid images and key messages at the precise time when your target is likely to respond, inquire, click through, enroll or buy.
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Buyer Influencer Mapping
Identifying and connecting the right type of buyer with influencers who drive the purchase decisions is what influencer mapping is about. With the use of social and digital intelligence, contact information and the company’s insight, influencers are able to present viable solutions at each and every step of the sales cycle. They know exactly when the decision makers will be ready to buy.
Community Building and Content Distribution
Although these two go hand in hand to generate business, they are not created equal. Community building focuses primarily on the need of current customers.
On the other hand, content distribution is about having your message not fall onto deaf ears. Those who discover your content through organic searches will probably find it interesting and helpful, however, the chances of them sharing it are slim. Successful content distribution utilizes many different channels ensuring the message is passed along from person to person.
Positive User Experiences
In general, companies have about a half a second to make a lasting impression on customers. That’s how long it takes for them to form an opinion of a brand online. Usability is probably the most fundamental piece of the puzzle. It boils down to creating a website that is easy to navigate with its information presented in a readable format.
The hallmark of creating a successful marketing campaign is user’s online behavior. Analyzing the raw data will help to understand the customer’s journey, as well as what they desired as an end result.
Sources
Distributing Content, contentmarketinginstitute.com
Focus on ‘User Experience Optimization’, entrepreneur.com