Instagram represents one of the most amazing ways to spread brand awareness. Instagram has stated that over 300 million users actively use the website at least once a month. While this means Instagram holds the potential to be one of your most useful marketing tools, you must know how to properly use it to see tangible results.
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Optimizing Your Instagram Page
The first thing you will want to do with your Instagram page is to optimize it. You will need to showcase what makes your brand identity unique from the competition. This includes defining your personality, explaining your values, posting a clear and succinct mission statement, and showing your customers exactly what you will provide them with as a brand.
Interaction with Your Followers
The best way to encourage interaction between your page and your followers is to post high-quality content that other people will want to share. This can be something as simple as a smiling image of your employees, or something as elaborate as a “Save the Earth Day” marketing campaign.
To further brand optimization, don’t be afraid to share or comment on the photos of your fans when they are pertinent.
Instagram as a Way to Provide Customer Service
There are two main ways to utilize Instagram for better customer service: you may provide service on Instagram, and you may acquire information about your customers by keeping a keen eye on how Instagram fans interact with your brand.
You can accomplish the first point by posting how-to images, advice and other requested information through your Instagram profile. The latter is more difficult, but still doable. You need to study the way your customers interact with your business, which involves everything from when they interact to who your ideal customers are.
Source
A Long List of Instagram Statistics and Facts (That Prove Its Importance), hootsuite.com