Brand Optimization: Logo Colors and Their Expected Effect on Branding

Brand optimization entails reaching your target audience on a personal level. If you want to make a lasting impression, you must choose logo colors that will best represent your company’s products and services.

Logos and Colors – The Foremost Elements of Branding

Every single color out there has meaning, and each shade invokes feelings within the individuals who see your ads. For instance, blue often depicts calmness, caring and trustworthiness. Red on the other hand typically portrays energy, excitement, passion and action. Yellow signifies playfulness, orange represents friendliness, and so on.

Color is Power – The Influence it Has on an Audience

Recent statistics indicate that 93 percent of buying decisions are made because of visual perceptions. Furthermore, more than 84 percent of people who do buy say color is the primary reason why. About 80 percent of survey participants also have said they think that color increases brand recognition. It is no secret that color does influence people.

The Role Color Plays in Improving Comprehension, Learning and Reading

Color has been known to increase comprehension by 73 percent, learning by 55-68 percent, and reading by 40 percent. Color is also the feature that will cause you to ingrain memories of your products and services into the minds of potential customers.

The Personality that Color Conveys

Not only does color touch the emotions of your target market, but it also portrays a certain persona. For instance, green usually signifies compassion, nature, health and healing. On the other hand, black portrays boldness and power. The personality created by color also helps send a message about your brand’s purpose.

The Importance of Choosing the Right Branding Colors

Your logo colors are what most will make a first impression. They are the key to how your target audience will remember you. It also is what will help customers recognize you and share your brand via word of mouth.

Sources:

What the Color of Your Logo Says About Your Company (Infographic), www.entrepreneur.com

Color Meanings in Business, www.empower-yourself-with-color-psychology.com