Brand Optimization

Since the social media marketing boom, it’s been clear that social sites such as Facebook, Twitter and Instagram isn’t just for youngsters and family members sharing experiences anymore. Today, these sites have become massive marketing channels for brands to establish...

Reach is a term often used in advertising and marketing strategy, but what exactly does it mean? As an advertising and marketing concept, reach refers to the number of people you affect with your marketing message, with the keyword here being ‘affect.’ If your message...

These days, if a business is not on social media, it’s like having no online presence at all. Leveraging the power of social media brand optimization can help elevate your business in the eyes of your target market in a very dramatic way. Here’s what you need to know...

Optimizing a brand is a goal that many businesses have, however some are not sure where to get started. If you want to learn more about how to best optimize your brand and how it can connect to your customers, ask yourself the following questions. What kind of clients...

Businesses are always looking for ways to get the most out of brand optimizations. Here are some ways you can build up and optimize your brand to fit your needs. The Power of Colors While many people may not realize it, color does play a big role in brand recognition....

What is conversion rate optimization? CRO is a way for businesses to optimize their websites and brands by taking a scientific approach to converting visitors into subscribers or customers. It takes into consideration various aspects of a brands approach and uses it...

Brand optimization is not an exact science. With this in mind, business owners will probably tell you that they are motivated by the unseen gap between who they are and who they want to be. Once they are able to discern that this gap actually exists, they can then...

Social proof, also referred to as social influence, is a psychological phenomenon where individuals mimic the actions of others in an attempt to emulate the "correct" behavior for in particular situations. At this point, some are probably scratching their heads in...

One of the biggest struggles companies face is a means to effectively tracking social media activity. Oftentimes, businesses are very precise and will measure their social media ROI, but whether it's due to a lack of resources or even expertise, they stop being as...