Pics Galore—Using Instagram as a Brand Optimization and Marketing Tool

Since the social media marketing boom, it’s been clear that social sites such as Facebook, Twitter and Instagram isn’t just for youngsters and family members sharing experiences anymore. Today, these sites have become massive marketing channels for brands to establish relationships and communicate with their target audience. Instagram in particular, has over 40 billion images […]

Reach is a term often used in advertising and marketing strategy, but what exactly does it mean? As an advertising and marketing concept, reach refers to the number of people you affect with your marketing message, with the keyword here being ‘affect.’ If your message doesn’t affect your target customers, then your marketing money could […]

These days, if a business is not on social media, it’s like having no online presence at all. Leveraging the power of social media brand optimization can help elevate your business in the eyes of your target market in a very dramatic way. Here’s what you need to know to have an easier time navigating […]

Optimizing a brand is a goal that many businesses have, however some are not sure where to get started. If you want to learn more about how to best optimize your brand and how it can connect to your customers, ask yourself the following questions.

Businesses are always looking for ways to get the most out of brand optimizations. Here are some ways you can build up and optimize your brand to fit your needs.

What is conversion rate optimization? CRO is a way for businesses to optimize their websites and brands by taking a scientific approach to converting visitors into subscribers or customers. It takes into consideration various aspects of a brands approach and uses it to create a strategy that will help the brand flourish.

Brand optimization is not an exact science. With this in mind, business owners will probably tell you that they are motivated by the unseen gap between who they are and who they want to be. Once they are able to discern that this gap actually exists, they can then begin seeking out the tools, skills […]

Social proof, also referred to as social influence, is a psychological phenomenon where individuals mimic the actions of others in an attempt to emulate the “correct” behavior for in particular situations. At this point, some are probably scratching their heads in confusion. Rest assured, social proof has an enormous impact when it comes to brand […]

One of the biggest struggles companies face is a means to effectively tracking social media activity. Oftentimes, businesses are very precise and will measure their social media ROI, but whether it’s due to a lack of resources or even expertise, they stop being as diligent as they were in the beginning.

Instagram represents one of the most amazing ways to spread brand awareness. Instagram has stated that over 300 million users actively use the website at least once a month. While this means Instagram holds the potential to be one of your most useful marketing tools, you must know how to properly use it to see […]