Reach is a term often used in advertising and marketing strategy, but what exactly does it mean? As an advertising and marketing concept, reach refers to the number of people you affect with your marketing message, with the keyword here being ‘affect.’ If your message doesn’t affect your target customers, then your marketing money could very well be going to waste.
The first step in ensuring effective reach is to get to know your audience better and identify where they spend their time online. Once you’ve found them, it is important for you to establish a connection with them. Once a connection is made, you need to nurture it until it bears fruit. With that in mind, here’s how you can reach your target market online:
Be part of their social circle
Use whatever social platform your target market uses. If they’re on Instagram, be sure to set up an account on that platform. Even if you’re not ready to engage, you can at least observe how your customer base is behaving. Don’t waste your time on social platforms where your target audience has zero presence.
Optimize your social profile
Don’t limit your brand optimization efforts to your website—make sure your social media profiles receive the same treatment. This includes using an easy-to-remember user name, easily recognizable profile pic, and clear and concise descriptions of your business and products. And don’t forget to provide complete and comprehensive contact information.
Target your audience’s behavior through paid channel advertising
Certain ad solutions can be used to build comprehensive profiles of your target market. You can use these ad solutions to reach prospective clients who have searched for goods and services that align with what your business provides. The ability to connect with prospects who are already searching for what you have can give you the edge you need to turn a profit.
How to Get More Followers, Fans, and Likes to Increase Your Social Reach, Blog.Hubspot.com