One of the biggest struggles companies face is a means to effectively tracking social media activity. Oftentimes, businesses are very precise and will measure their social media ROI, but whether it’s due to a lack of resources or even expertise, they stop being as diligent as they were in the beginning.
Archives for January 2016
Instagram represents one of the most amazing ways to spread brand awareness. Instagram has stated that over 300 million users actively use the website at least once a month. While this means Instagram holds the potential to be one of your most useful marketing tools, you must know how to properly use it to see […]
Brand optimization narrows down that carefully positioned focus and connects target audiences with the “what” and “where” they are hoping to find. An optimized brand uses vivid images and key messages at the precise time when your target is likely to respond, inquire, click through, enroll or buy.