In the online world, your business is pretty much only as good as your website. Even if you are just a small operation, you need a good website to reach your digital customer market. It’s a place where potential customers can easily enter to learn more about your brand. At the same time, it’s also a place where you can actually increase revenues.
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Perhaps one of the most compelling reasons to maintain a topnotch website is the proliferation of online consumers over recent years. According to research, 87 percent of Americans go online at some point every day. When they do, they aren’t just reading the news or gossip columns. They are also spending a lot of time researching products and services that pique their interests. Furthermore, 79 percent of Americans now shop online, so an ecommerce website that accommodates mobile devices stands a lot to gain for your bottomline.
Just note that a pretty design is not going to build traffic and sales alone. Instead, your website content should engage and share valuable, relevant information to your market audience. They want information they can use in their everyday lives. They want it quick.
Not quite sure how to accomplish all of this? Employ the following web design tips.
Provide a Conversational Interface
Nowadays, customers seek engagement and informative discourse. You can do just that by providing a chat interface in your website. This can pop up on visitors’ screens and ask these users if they have any questions about the product or service they are viewing.
Make Your Content Interesting
Don’t just provide technical descriptions. Make your content appealing and in-depth. Today’s internet users are not satisfied with a two-paragraph description. Instead, give them everything there is to know about your service or product without being overly extraneous. They will appreciate fully informative yet concise content.
Incorporate Some Video
Did you know that the brain processes a video 60,000 times faster than text? That said, consider incorporating some video into your content. Pages with videos in them get 94 percent more views than text-only pages.
Remember these tips as you plan on how to improve your own business’ website. If you are not exactly a website guru, there’s no need to worry. A number of firms who specialize in improving websites stand ready to help you attract a larger chunk of the market and gain more conversions. This way, you can concentrate on running all the other aspects of your business while a group of experts work on enhancing its presence online.
Sources
13 simple tips for improving your web design, cio.com
17 Web Design Trends To Watch in 2017, shopify.com
Importance of Having a Website, smallbusiness.chron.com
79 percent of Americans now shop online, but it’s cost more than convenience that sways them, techcrunch.com