In today’s competitive online world, visibility to your target market matters. There are more online searches being conducted on a regular basis today than you can ever imagine, and this is exactly what you must capitalize on. You need to have a high ranking across all relevant searches. That is why you need search engine optimization or SEO.

SEO is an online marketing strategy that allows you to appear across various search results the moment a user enters a keyword that is relevant to your product, service or brand. This should matter to you a great deal since 93 percent of all online experiences tend to begin with a search. That means, if you can position yourself well among search results, there is a good chance that the user will see you and choose to visit your website.

That said, a number of trends deserve your awareness when it comes to SEO. Capitalizing on them can help deliver more traffic to your website almost instantaneously.

Mobile Will Matter Immensely

Because today’s online users largely prefer their mobile gadgets over desktops or laptops, a pressing demand arises for websites to facilitate mobile-friendly versions that can be easy to navigate, no matter how small the screen is. At the same time, you should make sure that your website loads fast enough. To do this, utilizing the Accelerated Mobile Pages (AMP) open-source protocol is best. They help load a website on mobile devices four times faster while using eight times less data. In fact, Google is now favoring sites developed via this protocol.

Do Not Underestimate the Power of Social Media

You may not realize it, but social media serves as a great source of traffic for your website. Today’s users tend to check their social media accounts on a daily basis. Therefore, when you post content about your product or service here, these users will very likely see it, become interested, and click on the link to your page.

Switch to HTTPS

HTTPS stands for Hypertext Transfer Protocol Secure. Unlike the more recognized and original HTTP protocol, HTTPS is designed to keep the data exchange between the user and your website incredibly secure. This is something that appeals a lot to users since they want to be assured that any information from their computer is not subjected to being leaked to anyone else.

These trends will undoubtedly dictate which websites will enjoy more visibility and traffic than others. Keep note of them and try incorporating them into your strategy. Meanwhile, if you need help with SEO, just consult with an SEO company in your area. They can develop and implement strategies for you so that you can be sure that you are making the right online marketing move every single time.

Sources
7 SEO Trends That Will Dominate 2017, forbes.com
8 SEO Trends You Need to Pay Attention to in 2017, entrepreneur.com
SEO and Digital Trends in 2017, moz.com
Search Engine Statistics 2017, smartinsights.com
24 Eye-Popping SEO Statistics, searchenginejournal.com