By now, there should be no more doubt as to the importance of mobile reach for your business. If you aim to improve your engagement with the target audience, then having a mobile responsive web design is a must.
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After surpassing the number of desktop usage, there has since been no turning back for mobile devices as the foremost marketing platform. Bear in mind, though, that it’s not enough for your website to have a mobile version–more importantly, it should be responsive. The last thing you’d want is turn off visitors from your website just because it cannot function as efficiently when accessed via the smaller screens of mobile gadgets.
Visual Impact
Functionality is not just limited to ensuring that all buttons work or that images zoom and scroll smoothly. Often, the design layout plays a crucial role in ensuring a good website as well. Beyond being visually appealing, website navigation should ideally be intuitive even on mobile. This will help ensure your site attracts and retains visitors long enough to get your message across and hopefully sell your products or services too.
This is not something that you should work on haphazardly, especially if you are not particularly knowledgeable about web design. It’s your business website after all, the foremost source of information about your brand or company that your clients rely on. You need it to look professional, accessible, and credible so you’ll attract more visitors that may translate their online activity to actual purchase.
That is why it’s advisable to employ the help of professional digital marketing agencies, such as Customer Finder Marketing, so you can come up with a web design that’s not only creative but also as user friendly as possible even when viewed through mobile devices.
Media Embeds
The capacity of mobile gadgets is different from desktops. In making a mobile-responsive website, therefore, you should take into consideration how the experience will translate once the website is accessed on different platforms.
Maximizing the features and capabilities of mobile devices, such as smartphones, can significantly improve user-experience. The more user-friendly it is, the more likely visitors are to come back in the future. Of course, you also have to be mindful of the need to be flexible for these features. Some users, for example, don’t care too much for videos on Auto-Play. Have a toggle option for the volume too.
Creative Navigation
Gone are the days when you have sub-pages all listed on the side bar of the website. Drop-down menus are still used, but web designers are finding more creative implementations for it now.
Critical to implementing a creative navigation scheme is an understanding of user patterns. Professional web designers can come up with a navigation system that will get your site visitor as quickly as possible to their desired pages, even when on mobile. Some web designs were intentionally made to force users to click through multitudes of pages just so they can earn page visits, but this practice no longer works anymore, thanks to a more mature mobile audience.
Color Palettes and Gradients
Keep it thematic. Cool, neutral tones are attractive to visitors because it does not strain the eyes, but you still have to ensure that your color options remain aligned with your brand. That said, muted tones are trendy among color palettes today. Meanwhile, gradients are also undergoing a revival. The shift of colors from bold to light tones add a pop of character to the page.
These elements are important considerations in effective web design, particularly for mobile, but there are many other aspects only a digital marketing professional will know about. Consult with an experienced web design agency to give your website the ultimate makeover.
Sources:
5 Essential Reasons You Should Be Using A Responsive Website Design Now. Forbes.com.
SEO in 2017: Mobile Optimization as a Competitive Advantage. SearchEngineLand.com.