Owning a website and keeping it updated remains a good business practice. However, you cannot harness its full potential if you don’t know how to perform effective search engine optimization or SEO. Since 93 percent of all online experiences begin with a search, it makes sense to make sure your business’ website ranks high across the board of various search engine results.
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Unfortunately, some businesses struggle with mastering SEO on their own. They can benefit from a professional SEO company. Does this sound like you? To find out, heed the following common signs that you badly need the assistance of an SEO expert.
You Are Not Getting Much Traffic
Your business website serves as a digital extension of your physical store. Hence, you can benefit greatly by luring a lot of traffic. The more users that check out your website, the greater the chances for achieving online sales.
If you are not experienced in SEO, it can be quite difficult for you to determine why your website is failing to attract traffic on your own. With the help of an SEO expert, you can readily discover certain elements on your website that need to be changed to improve your SEO. This could include your navigation, loading time or the website content itself.
You can discover your site’s ailments after an SEO specialist has conducted a complete audit of your website. From here, you will receive some recommendations to put your website on right track towards SEO success.
You Have High Bounce Rates
Your website’s bounce rate is defined as the percentage of website visits that only opens a single page on your website before exiting altogether. A high bounce rate indicates that users are not interested enough to stay longer and explore.
Ideally, you want users to stay and check out your website for as long as possible. The more pages that they open, the more likely they are to continue visiting your business. This following can lead to actual customers—essentially your conversion rate.
With expert SEO help, the bounce rates on your site can be lowered significantly. A lower bounce rate is a sure sign that visitors are not captivated by your website’s content. Because of this, they may not visit your site more frequently and even send some referral traffic your way.
You Have Campaigns That Take Too Long to Execute
When you are busy running your business’ day-to-day operations, you aren’t likely to find time to launch your SEO campaigns as scheduled. Lucky for you, SEO companies can work on your SEO requirements at a much faster pace so that all of your SEO plans can be launched as planned.
The moment you have agreed on a strategy, an SEO expert can execute the campaign almost immediately. This allows you a better chance of capturing customers, instead of losing them to the competition.
If this sounds like a lot of time and effort for you, don’t worry. Just contact an SEO firm in your area and you should see improvement in your website’s SEO soon enough. It’s never too late to turn the situation around, especially if all you need is help from professionals.
Sources:
24 Eye-Popping SEO Statistics, searchenginejournal.com
Bounce rate, support.google.com