Beyond focusing on visual appeal, web design trends are now veering towards interactivity and responsiveness. When it comes to online shopping, e-commerce sites have truly redefined convenience and hassle-free purchasing for all, resulting in very lucrative income streams for just about any business.
According to the U.S. Department of Commerce, these seller sites can be categorized into three types. Knowing the differences of each one can help you plot your course of action as you build your own website and launch your online business.
Static Content Website
Back in the day, salespeople handed out brochures and pamphlets to create a buzz among their prospective clientele. Today, static content websites share the same mission: to generate sales by providing information about your company’s products and services. This type of e-commerce site is very basic and easy to maintain. You can showcase your wares in a simple-to-navigate interface and let visitors know about the prices, variants, and other qualities of your items.
Integrating videos, informational articles, and links to your social media accounts can further spark your visitors’ interest. From here, you can then point them towards making an order, and contacting you via phone, email, or online form so that they can learn more about your business.
Also referred to as a direct selling site, this type of e-commerce site creates a venue for visitors to browse through your inventory, choose an item they want to purchase, and make online payments in real-time. Aside from confirming orders and receiving payments, these websites also provide a means for after-sales communication, troubleshooting, and the like.
To create a better online shopping experience, web design specialists may be tasked to create special offers or promos for visitors, set up a virtual shopping cart for multiple purchases, and provide a tracking service that checks the status of deliveries.
Online Marketplace Website
Etsy, eBay, and Amazon are just among the most shining examples of online marketplace websites. Basically, this type of e-commerce website may also function like an auction place, or even a massive venue for various sellers to collaborate and offer their wares under one platform. Businesses can procure professional services for web design in Naples, FL or elsewhere if they want to expand their reach beyond the local scene.
With the right online presence, launching your business on the web can open up infinite possibilities. Get a good start by making your products and services known today. Consult with web design specialists who can truly make your business visions and goals a reality.
Types of eCommerce Websites, Export.gov
10 Qualities Every E-Commerce Site Needs in a Startup Tech Company, HuffingtonPost.com