Amid sites like Facebook and Twitter, LinkedIn is not your average social networking site. You will not see the pages filled with gossip or updates that aren’t relevant to an area of work. LinkedIn is a professional networking platform that allows business professionals to connect online. The connection process allows you to choose who will […]

A highly developed brand is a tremendous asset for any business. This is especially true for ones involved in highly competitive markets. Look at many major Fortune500 companies such as Starbucks and Walmart. They all have well developed brands. Aspects that you should think about are the brand’s position, story, associations, personality and promise. Looking […]

The Logo Always Matters A logo is one of the most compelling parts of your identity, and must command attention immediately. You will need to make sure that you devote appropriate time to designing a winning logo. After all, this will stand out in your customers’ minds.