In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.
While the National Small Business Association urges small firms to maintain a strong online presence, a majority of small business owners in the U.S. still don’t maintain a company website. When asked, 27% of these business owners claim that a website is not necessary for their business; 19% say a website is too difficult to […]
In today’s digital world, coming in first matters. When online users conduct research with the help of search engines, they depend on search results to tell them which sites to visit. Studies have shown that as much as 75 percent of these users often don’t go past the first page of the search results page.
As a business owner, it’s understandable if you don’t understand websites all that much. True, having a website is essential in your digital marketing today, but there are a lot of technical aspects involved for which you are not skilled or trained. Luckily for you, you don’t need to be a tech genius to understand […]
Now that you’ve set up your website, how do you keep traffic coming in? Consumer behavior patterns show that people develop loyalty to a brand and will purchase it more if company websites provide them the experience they desire. This means that the site must be user-friendly, easy to view, engaging, and also connectable via […]
Given the progress that small and large business are experiencing, now is the right time to take a step up and create an online voice for your company. Launching an interesting and cool website may be a great way to start, but there is more to it than just bells and whistles. One must take […]
According to the U.S. Small Business Administration, there are nearly 2.1 million small businesses in the state of Florida alone. These increasing figures also indicate rapid employment growth, and opens up more enticing scenarios for business owners. More specifically, the metropolis of Naples is among the most progressive in the state, and is declared as […]
Rapidly-developing and notably progressive, the metropolitan area of Naples is an excellent place to do business. Job growth in this bustling city is higher than the state average, indicating that there are more opportunities for small and large companies to expand and become successful. The biggest industries in the city are in the fields of […]
In the search engine that is Google, getting on the top of the page is a battle against the tech giant’s ever changing algorithm. And in this SEO war, there are more casualties – relegated to page 10 obscurity – than survivors. But with its 2014 Pigeon update, which provides more relevant and precise local […]
If the world needs anymore proof that smartphones have already taken over our lives, the mere existence of phone accessories that range from the vaguely helpful SelfieMic to the downright weird Belfie should be confirmation enough.