If you are the owner of a small business, you probably have figured out that making use of internet marketing in Naples, FL and other local areas is an effective way of attracting web traffic and regular customers. Here are the top five online marketing strategies for local businesses that marketing consultants, like Customer Finder Marketing, will recommend.
Use Listings and Databases
In terms of general search engine optimization, links back to your site on a variety of sources will increase your rank on both local and international levels. An effective way of getting links back to your site is to ensure that your business is up to date in local listings, such as Angieslist.com and others. You should also make sure that your accurate information is included in data aggregators, such as Infogroup and Localeze. If the information on these sites is not accurate, contact the webmaster or submit a request to have the information changed.
Take Advantage of Blogs
In places that are considered a large cultural center, there is a decent chance that you can utilize blogs and websites created by locals to your advantage. For example, if you own an Italian restaurant, you may be able to reach out to a food blogger to give one of your specials a review. Make this blogger your guest for a meal and suggest that they link back to your website once the review is published. This will expand your network and attract visitors to your website. In time, your number of customers may increase. This strategy can be applied to a variety of businesses in most areas, ranging from technology to comic book stores.
Even if you are a modest business that is just starting out, it is incredibly important that you expand your website to mobile platforms. In today’s world, more people are moving away from desktop and laptop computers to use tablets and smartphones. If you create an app or mobile version of your website, you can rest assured that people will be able to view your content regardless of which device they choose to search you. After all, your SEO strategy and high-quality content do not matter if only a fraction of internet users are capable of viewing it. Implement a mobile web design to maximize your reach.
Citations are similar to listings in that they increase local search engine rank, but they are a simpler note of your business name, address, and contact information. Be sure to include your citations in all of the major sources, such as Yellow Pages and City Search.
(How To Win In Local Internet Marketing, seobook.com)