In a Business 2 Community article, B2B marketing and web development expert Kara Jensen described responsive web design (RWD) as “the new standard” when it comes to search engine optimization (SEO) and professional web design, instead of just a passing trend. This is because of how Google recommends RWD.
Google regularly publishes guidelines and best practices for web designers and developers. These guidelines matter when it comes to SEO because Google holds the largest percentage of online search—a whopping 67%, with the strongest contenders (Yahoo! and Bing) not even being close. So, if you are doing some internet marketing in Naples, it’s important to pay attention to what Google says.
There are several reasons why Google supports RWD:
Single URL. With RWD, your website would have a single URL and HTML coding whatever device it is viewed on. This makes it more favorable to the “crawler” software that Google uses to check and rank websites.
Enhanced User Experience. Google has always been supportive of improving the experience of the user. After all, a better user experience leads to lower bounce rates.
Multiple Access. Many people today access websites on mobile devices. It’s also common for users to access websites at different times of the day across multiple devices.
The solution employed by many websites before is using a separate website version for mobile devices. Eventually, this method was determined to be not helpful to the search engine visibility strategies of businesses, for several reasons. First, the mobile site has a different URL. Second, links shared from mobile devices don’t count towards the search equity of the main website. Last and most importantly, a separate website is more costly and tedious to maintain.
Some people may think that RWD is more expensive. This is not true. While the initial cost may be higher, in the long run, it has a far better return on investment and your maintenance efforts would be focused on just one website.
With this, you can see how RWD can be beneficial to your overall online marketing strategy. When you talk to a provider of services for online marketing and web design in Naples FL like Customer Finder Marketing, be sure to ask about responsive web design services.
And learn more about our ‘free $1000 Consultation’ and ‘free Competitive Analysis Report on Your Competitors’ for your business.
(Source: Responsive Web Design & Google, Business 2 Community, Feb. 14, 2015)