Changes in online marketing occur rapidly. Companies that offer web design in Naples, FL among other online marketing services have to keep up with these trends to maximize their clients’ budget and resources.
In 2014, more companies shifted a significant portion of their budgets toward content marketing strategies such as blog posts, videos, social media, and other inbound marketing strategies as opposed to traditional methods such as TV, magazine, and print ads. Social media and mobile content are expected to occupy an increasingly important role, and that trend will continue in the years to come.
I predict that the latter half of 2015 will see many businesses finally incorporating mobile into all areas of their digital marketing: a fully responsive website, mobile ads, and separate content specifically for mobile website users. Businesses will also begin to realize the necessity of having a mobile social media strategy that considers how mobile users consume and interact with social media posts.
With mobile apps taking over and new social networks popping up left and right, it is predicted that “2015 will be the year that mobile strategies move beyond simply having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing as well,” writes Forbes.com contributor Jayson DeMers.
Social media ad spending is projected to increase significantly as more businesses recognize the importance of social media marketing. In 2014 alone, Facebook saw ad revenue increase as businesses saw encouraging results from their investment.
Content marketing is foreseen to be even bigger in 2015, even as businesses scour for ways to stand out from all the content being put out there by their competitors. More companies will also seek to create content that is mobile-friendly, big on visuals, and easy to digest on mobile platforms.
DeMers further adds that “the lines between SEO, content marketing & social media will become more blurred.” SEO and content marketing will coexist as separate entities while relying on each other. Social media, meanwhile, will always complement these strategies. Count on companies that specialize in internet marketing in Naples–such as Customer Finder Marketing, for instance—to stay ahead of the curve and provide the content and social media marketing solutions businesses need to stay competitive and profitable.
(Source: Top 7 Online Marketing Trends That Will Dominate 2015, Forbes, November 24, 2014)