With so many brands and products easily available online, it usually doesn’t take long before you find a competitor. It’s part and parcel of entrepreneurship and something that you should be able to anticipate.
When it comes to presenting your brand online to your target market and the general public at large, you should be most concerned about web design and content. Here are some helpful tips to improve your online presence and leave a good impression.
Upgrade Your Layout
Scroll design for websites have been really popular among designers in the past couple of years. It’s easy, intuitive, and gives the layout a more uniform and organized look. For 2017, however, industry experts are looking forward to a layout that is going to incorporate a bit more fun and dynamism in its movement.
Specifically, grid and card design layouts such as the one popularized by Pinterest are going to be the “in” thing. The biggest advantage of this kind of design is that it effectively categorizes content–something that is very useful for websites that feature a lot of content. Keep in mind that your website visitor should be able to find the information they’re looking for easily. Otherwise, you run the risk of losing their attention, both on your website and your brand.
Running an effective business online requires the ability to establish easy connection with your clients. By incorporating chat support applications in your website, you become more capable of delivering quality service. The smoother the customer experience is, the more repeat business you can expect.
Having apps also benefits your workflow process. It can facilitate an entire transaction all the way to sales, or it can also be your frontline for good PR management. The technology allows you to be instantly responsive to the arising needs and issues of your client, which is a must in adapting to today’s modern consumer behavior.
Curate Your Visuals
The era of stock photos are over. Site visitors are now more responsive to images that are more relatable and candid. If you want to attract someone to try out your brand, you’ll have better chances of doing that if they see other people like themselves being represented on your website.
Another thing you can do is make use of actual social media posts, such as those from Instagram posts of regular folks, in your content. This could work especially well for blog posts in your site. Needless to say, you may need to ask for their permission, which shouldn’t be too hard since you’re already online.
Apart from properly handling copyright issues, you should also be careful to make sure that even the images or videos you use will still be in line with your overall message. Keep in mind that your website is just an element in your overall marketing campaign, and so consistency will be crucial.
As Accessible on Desktop as in Mobile
Your website should be functional and viewable in its most optimal form, whether on desktop or in mobile. Having a mobile-responsive website is critical if only because of the sheer amount of online users accessing the web from their mobile phones. Just last year, desktop use was finally surpassed by mobile use. For this year, however, experts are seeing more of a balance between the use of the two–meaning, that more people have now adopted a multiplatform system to cater to their browsing needs.
The bottom line is that regardless in this shift in online user behavior, and according to the studies, you will still need to have a mobile-ready website in order to reach your target market. Implement these web design tips with help from professionals like Customer Finder Marketing.
Top Web Design Trends to Watch in 2017, Forbes.com
10 Web Design Trends to Try in 2017, DesignModo.com