In pursuit of better user experience, tech giant Google are now featuring special snippet blocks at the top of search results page (SERP). The featured snippet usually contains a summary of the answer the user has been looking for, which was extracted from a specific webpage plus a link to that page.
Approximately 3.5 billion search queries pop up on Google every day. Being the most valuable brand across the globe, it’s the entity to impress if you want your website to be visible to your target market. If you’re not in good graces with the search engine giant, consider all your web design and marketing efforts […]
In the early days of the internet, business owners believed that the shiniest and wordiest advertising is what would get them noticed. As the World Wide Web developed into its current form, the tides have turned and the things that are most appealing to audiences now are more concerned with connecting with consumers on a […]
Because of how often search engines change their metrics for ranking websites, SEO can be a little confusing. One minute you think you’ve figured out the right practices and algorithms, only to find out months later they won’t work anymore because of a new update.
No matter what type of company you own, SEO (search engine optimization) should be part of your growth strategy. This involves restructuring your website and content. Even if you’re not an SEO expert, there are some approaches that can help you get started.
In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.
In today’s digital world, coming in first matters. When online users conduct research with the help of search engines, they depend on search results to tell them which sites to visit. Studies have shown that as much as 75 percent of these users often don’t go past the first page of the search results page.
Now that you’ve set up your website, how do you keep traffic coming in? Consumer behavior patterns show that people develop loyalty to a brand and will purchase it more if company websites provide them the experience they desire. This means that the site must be user-friendly, easy to view, engaging, and also connectable via […]
According to the U.S. Small Business Administration, there are nearly 2.1 million small businesses in the state of Florida alone. These increasing figures also indicate rapid employment growth, and opens up more enticing scenarios for business owners. More specifically, the metropolis of Naples is among the most progressive in the state, and is declared as […]
In the search engine that is Google, getting on the top of the page is a battle against the tech giant’s ever changing algorithm. And in this SEO war, there are more casualties – relegated to page 10 obscurity – than survivors. But with its 2014 Pigeon update, which provides more relevant and precise local […]