If you want your target market to pay attention to your brand online, you have to take a closer look at what matters to them most: search. As much as 93 percent of all online experiences actually begin with a search. That means if you want to gain maximum exposure, you need to be able to practice search engine optimization well.
Here are some practical tips from an SEO company that you can rely on.
Optimize for Search in Voice Formats for Different Platforms
Today’s users are no longer just typing in keywords to get information. Instead, they may also be conducting their search with the assistance of Google Home or Alexa. These are smart speakers that also essentially serve as assistants. By giving them a voice command, the user can ask them to look up a subject online. Then all they have to do is go over the search results.
Because of this, your company needs to get better at optimizing for voice searches. That means considering keywords that a user would typically dictate to their smart speaker if they are interested in your product or service. You have to think like your consumer to figure out the best way for them to be able to find you in the search results.
Make Sure Your Website Is Responsive
Because of the evolution of technology, consumers can be online practically anytime, whether they’re at home, in the office or on the go. Gone are the days when you have to stay by a desktop or open your laptop just do online research. Instead, you can surf the net so long as you have a smart gadget, whether that’s a phone or a tablet.
This is perhaps why a lot more Americans are online now. In fact, the Pew Research Center estimates that as many as 87 percent of adults are now using the internet, with 79 percent now shopping online.
Be Strategic About Keyword Placement
You may have chosen a good keyword but if you don’t place it where it matters, it will not translate to higher traffic for your website. You have to make sure that your keyword is in your page title. Since this is the first thing that the consumer would when they open your page, it helps if they can see the keyword they searched with immediately. This tells them that they have indeed come to the right website.
Aside from the page title, you also have to make sure that the keyword is incorporated in the name and alt-tag of your image. Consumers may be interested in just browsing image results from their search. Putting in the keyword in your image name and alt-tag allows for your images in the website to appear ahead of others.
Lastly, place the keyword in your website’s URL. Search engines like Google determine what your website is about partly through your URL. Hence, if a keyword about your business is there, it would help bring up your ranking in the search results.
Make Sure Your Site’s Loading Time Is Impressive
To make sure that your prospective customer will stay on your website and continue to browse, it needs have an impressive loading time. Ideally, this means your page should load in less than three seconds. This is because when it reaches three seconds, the odds of a user leaving increases to 32 percent. This number also further climbs up to 90 percent if your page takes up to five seconds to load. Today, there are several ways to boost your site’s loading time, which an SEO specialist can definitely help you with.
Follow these tips and your page should enjoy good ranking in relevant search results all the time. Don’t hesitate to ask for help with this if you need it. After all, there are SEO companies around your area that cater to businesses like yours. With their help, you can be sure that your website will enjoy greater exposure, which will also translate to bigger business volume.
These 9 SEO Tips Are All You’ll Ever Need to Rank in Google, entrepreneur.com
7 Reasons Why Your Business Should Invest In SEO, forbes.com
Page speed as a ranking factor What you need to know, yoast.com
24 Eye-Popping SEO Statistics, searchenginejournal.com