To build an empire, you need to accept risks and be willing to learn everything you can to reach your personal goals. Despite the fact that business owners carry a reputation of being risk takers, many of them are hardly convinced that they need to create and manage their own website to improve their profit margins. Indeed, only 14 percent of small business owners believe that creating a company website will help expand their business.
Why the snub? These business owners just don’t understand how a clever web design works.
The Rise of eCommerce and Why Lacking a Website Can Harm Your Business
If you study the latest surveys, you will learn that almost half of small businesses don’t maintain a website. This is surprising, considering that the 20th century marked the dawn of the digital age. Today, it is rare to find a single person that doesn’t know how the internet works or doesn’t own a mobile-friendly design for internet browsers on the move.
The reasons why these entrepreneurs don’t believe in digital marketing varies: Some insist they don’t actually need one, while some say they can’t afford to create and manage one. Though these concerns all sound reasonable, it all boils down to one thing: These businesses don’t understand how websites are supposed to work. More importantly, they don’t understand how the void of a well-designed website can eventually kill their business.
Customers expect you to have a website
A 2016 marketing report cited that almost 89 percent of American adults use the internet. From this data, 81 percent conduct online research before their purchases; 72 percent conduct a local search before visiting a store within a five-mile radius; and 47 percent of buyers read 3-5 articles or online content before they start a conversation with a sales rep.
These numbers suggest that “not needing one” sounds more like an excuse than an actual reason. There’s no denying that if you want to run a profitable business, then you do need a website to see it through.
Return on investment negates the cost of a website
Small business owners tend to shudder at the cost behind the creation and management of a website. Fortunately, not only is this assumption incorrect, the return on investment of owning your own website far outweighs any operational cost that it entails.
Aside from the mind-blowing statistics given above, owning a website introduces your brand and business to potential customers without having to lift a finger. Most satisfied customers are more than happy to recommend and leave great reviews online, which persuade other customers to try out your products or services. Of course, as soon as your customer base grows, the perceived value of your business also grows—all because you have taken the risk of starting your own website.
A digital marketing expert can save you the trouble
Digging deeper, you’ll find that the root cause of these concerns is the fact that most simply don’t have the time or technical knowledge to understand how websites work. However, you really don’t need either. Digital marketing experts stand ready to do all the designing and strategizing you need for an affordable fee.
While it’s tempting to do it yourself to save money, you’ll find that an expertly designed website can yield greater revenue than amateur-looking ones. It also adds to your business’s credibility and legitimacy, which in turn attracts more customers to visit your website and take a look at your online brochure.
In this day and age, the only businesses who sincerely believes that they don’t need a website are those that serve too many customers to bother creating one. If this is not your business’s situation, start rethinking your marketing strategy now and contact an expert to build your very own company website.
THE ULTIMATE LIST OF MARKETING STATISTICS, HubSpot.com
6 Reasons Every Small Business Should Have a Website, TheBalance.com