Owning a website and keeping it updated remains a good business practice. However, you cannot harness its full potential if you don’t know how to perform effective search engine optimization or SEO. Since 93 percent of all online experiences begin with a search, it...
If you want your target market to pay attention to your brand online, you have to take a closer look at what matters to them most: search. As much as 93 percent of all online experiences actually begin with a search. That means if you want to gain maximum exposure,...
Even with all the digital marketing tools available in the market, search engine optimization or SEO remains the most popular and most effective in boosting sales of small and local businesses. However, as cliché as it might sound, not all SEO strategies are created...
Are you puzzled about why your product or service is not performing well in the marketplace, despite its proven effectiveness and excellence? Perhaps your digital marketing strategy is not sound. It may be time to reassess it. It’s not enough for your business to...
Coming up with a viable and effective SEO strategy for the long haul requires having a concrete understanding of its elements. It’s not just a matter of using keywords in the content proper, or coming up with catchy meta tags so the search engine will be able to find...
In today's competitive online world, visibility to your target market matters. There are more online searches being conducted on a regular basis today than you can ever imagine, and this is exactly what you must capitalize on. You need to have a high ranking across...
In pursuit of better user experience, tech giant Google are now featuring special snippet blocks at the top of search results page (SERP). The featured snippet usually contains a summary of the answer the user has been looking for, which was extracted from a specific...
Approximately 3.5 billion search queries pop up on Google every day. Being the most valuable brand across the globe, it’s the entity to impress if you want your website to be visible to your target market. If you’re not in good graces with the search engine giant,...
In the early days of the internet, business owners believed that the shiniest and wordiest advertising is what would get them noticed. As the World Wide Web developed into its current form, the tides have turned and the things that are most appealing to audiences now...
Because of how often search engines change their metrics for ranking websites, SEO can be a little confusing. One minute you think you’ve figured out the right practices and algorithms, only to find out months later they won’t work anymore because of a new update. You...