Download the full PDF report here: Should You Invest in Digital Marketing During this Crisis? Yes, there are uncalled times. As the global economy reels from the impact of COVID-19, many SMB’s are forced to ask tough questions and make tough decisions concerning the future of their business. Yes, businesses are going to struggle for […]
Google Will Switch to Mobile-First Indexing for All Websites by September 2020
Download the full PDF report here: Google Will Switch to Mobile-First Indexing for All Websites by September 2020 Google is issuing notices, through Google Search Console, to sites with mobile-first indexing issues. Google communicates issues it faces while moving the sites over to mobile-first indexing through emails. These emails also say, “Google expects to apply […]
Google Launches January 2020 Core Update… and More
Download the full PDF report here: Google Launches January 2020 Core Update The beginning of the new decade and the new year saw another major core update from Google known as the “January 2020 Core Update.” This core update began on 13th January and continued to roll out till a few weeks later. Google shared […]
Google’s BEDLAM Update and Local Opportunity Finder － What Are They All About?
Download the full PDF report here: The Bedlam Update – What You Need To Know After the Possum update in 2016, the month of November marked the biggest ranking shift in Local SEO. With the Possum update, the Local Search industry saw its first big Proximity update by Google. This shift enables SEO experts to […]
Bert Rolls Out－The New Google Search Algorithm; 97% Purchase From Local Businesses They Find on Yelp… and More
Download the full PDF report here: Google Rolls Out New Search Algorithm, Bert After RankBrain, BERT is the biggest update by Google Search and is likely to impact 1 in 10 search queries. The previous major algorithm update, RankBrain was introduced by the company around 5 years ago. BERT stands for Bidirectional Encoder Representations from Transformers. It is Google’s neural network- based technique for natural language processing (NLP) pre-training. BERT can help computers understand languages a bit more as humans do. In 2018, it was open-sourced by Google. […]
Boost Your Site’s Authority & Stop Worrying with Google’s New Core Update… and More
Download the full PDF report here: Boost Your Site’s Authority & Stop Worrying with Google’s New September 2019 Core Update Google announced the launch of the September 2019 Core Algorithm Update via Twitter on September 24th and like previous core updates, this year too, there was hardly any supporting document included. Actionable Strategy Check […]
Google and Bing Joining Forces? Bulk Review Management and New Features for Hotel Listings on GMB
Download the full PDF report here: Speculations of Google and Bing Joining Forces Increase as their Webmaster Tools & Local Platforms Work Together The rivalry between Google & Bing has been on for around a decade now, with each search engine carving their niche in the market. However, it seems like the rivals have […]
Has YEXT Become Obsolete?
Have Listing Services Like Yext Become Obsolete Due To Changes In Google? Do local citations matter anymore? Mike Blumenthal and other SEO experts share their opinions about how much attention we should be really giving to structured citations. For any local business, managing their local citations i.e. submitting to top local search engines and directories […]
Create Custom URLs with Google My Business ‘Short Names’; GMB Practitioner Listings Update, and More
Download the full PDF report here: Create Custom URLs with Google My Business ‘Short Names’ Earlier in April this year, Google rolled out a Google My Business (GMB) feature that enables users to create short names to define their GMB listing URLs. With these short brandable names, customers can find you […]
Update: Google is All Set to Use Mobile-First Indexing by Default for All New Sites, and More
Download the full PDF report here: Google is All Set to Use Mobile-First Indexing by Default for All New Sites It’s true; come July 1st, Google will, by default, use its mobile Googlebot to index all the new sites that come online. This move will help ensure that the users’ needs […]