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Check out our updates for May
- Adding a business description in Google is now hassle-free.
- Reviews can boost the bottom line of your business – study.
- Google is sending emails to site owners about the shift to mobile-first index.
- Google my business has launched new features, dashboard, and more.
- Google AdWords updates for May 2018.
- Feature your best pins on your profile with new Pinterest profile design.
Adding a Business Description in Google is Now Hassle-Free
You can now add a description of your business directly within the Google My Business. It’s not a new feature though. Google removed this feature back in 2016 when they dropped the Google+ support. And now made it available again. This feature offers a hassle-free way to keep the information about your business updated and ultimately help the searchers.
Read the entire report by downloading our May 2018 Google Updates Report here.
Reviews Can Boost the Bottom Line of Your Business — Study
A recent study shows that more review stars translate into higher paid search conversation rates. Businesses with an average of 3.31 stars managed to get 10.42 percent conversion rate, whereas, businesses that had 4.5+ stars achieved a remarkable 12.83 percent conversion rate.
Read the entire report by downloading our May 2018 Google Updates Report here.
Google is Sending Emails to Site Owners about the Shift to Mobile-First Index
Google has started rolling out the mobile-first index. Google has already moved a limited number of sites to mobile first indexing, but this time it’s on a much larger scale. Apart from sending messages on the search console, they are sending emails to the site owners informing them about the shift.
Read the entire report by downloading our May 2018 Google Updates Report here.
Google My Business has Launched New Features, Dashboard, and More
Google has announced new features to the Google My Business API, a brand new GMB agency dashboard & also launched a partner program.
Google My Business API Version 4.1 Features
- Customer Provided Media: You can now retrieve and view insights for user-generated photos and video for locations you own & manage.
- Admin Management APIs: You can now list, accept, & decline account and location related invitations for your account.
- Merchant Provided Description: Describe your business in your own voice and share with users the unique story of your business & offerings.
- Opening Date: Provide the date that your location opened for business.
- Offer Type Posts: A new type of Post on Google, helping users find deals available at your locations.
Read the entire report by downloading our May 2018 Google Updates Report here.
AdWords Updates for May 2018
Google brings AI-powered ad suggestions to AdWords campaigns. The new campaigns will get optimization suggestion from Google’s AI.
Google is testing phrase-free AdWords Campaign.
Automated PPC bidding is not ideal in all the situations. Here’s a comprehensive article that explains in great detail that when you should not use automated bidding.
Google has recently launched a new tool “reach planner” that helps you spend your marketing budget wisely.
Read the entire report by downloading our May 2018 Google Updates Report here.
Feature Your Best Pins on Your Profile with New Pinterest Profile Design
Pinterest has redesigned profile pages for user and brands, with a cover image from a collage of users’ latest pins. It’s a good opportunity for brands to can take advantage of this update and display their best products campaigns, and most pinned items right up front on your profile page.
Once the new profile design is up, your most recent pins will automatically be featured in the cover image. Here are steps on how to get your best pins at the top of your profile.
Pinterest offers three different options for choosing specific pins that you want to feature in your cover image.
