As you know, today Facebook is one of the leading places where people correspond with each other on the Internet. As a result, you can capitalize on this communication movement to promote your products and services for your business.
Like anything else there are certain rules or best practices and tips that will make this task easier for you.
Here are some basic steps to consider when you use Facebook to promote your business.
1. Establish Facebook Presence
Currently on Facebook you can have a fan page which can be used as your business page – or fan page as it’s sometimes called. And you can also have a profile page which would be used to post information of a more personal nature about yourself.
One particular rule of thumb would be to post 80% business posts on your business page with 20% personal posts for this page. And for your personal profile page, post information to the opposite of these percentages.
In this way people going to your personal profile page will find out more personal information about you and people going to your business page will find out more information about your business.
Facebook makes changes from time to time about these pages and the rules regulating these pages. So the recommendations noted here may change as time goes on.
it is important to brand your Facebook fan page as much as possible so that when people come upon your page they can easily recognize what you are all about as a business and what you have to offer. This will give them instant recognition of your “brand” which could be your business purpose, mission, business fulfillment strategy, or business personal relations target achievement, etc.
Optimize Your Profile
In this regard, it’s important to optimize your profile – give information about you and your business so that people can easily find out about what you have to offer in your products and services of your business.
Be sure that you put your website(s) links in this profile so that people can easily go to your website to find out more about you and your business. A tip here is to put your website in “camel case” format. An example of this would be is: “http://www.YourDomain.com” where the Y and the D are capitalized. This makes it easier to read your website domain, and people will more readily click on it or visit it.
Lead Capture/Welcome Tab
It is also important to build a lead capture or a welcome tab so that people will “Like” your page. After they have liked your page they will receive notification of future postings on your page. In this way they will be able to keep up-to-date with the information that you are posting all in your Facebook site.
It is a good idea here to give people who “Like” your page something of value that they will find enticing and rewarding once they receive it.
With all this done, you have set up the basics for establishing your Internet presence with your Facebook site.
The next step will be to add updates to your site so that you can get more people to participate using your site and thereby be directed to your business linked websites so they can find out more about how to buy your products and services.
2. Post Updates
Now when you post updates to your site, you want them to be newsworthy and about your business or your industry that you are promoting. This will give information to people about your business or industry and prompt them to find more information out about you or your business by clicking on a link which would take them to your business website directly.
In this way, with this linking strategy, you can also send them to articles or videos you have produced about your business products or services. Another great way to direct people on your Facebook page would be to post a link that they can click on to go to these particular sites and read more about you or watch a video that describes more in detail what you are promoting.
Done correctly, they will find this both refreshing and rewarding and they will eventually become customers for you. and they will become influencers to their friends. They will refer their friends to your Facebook page or your website.
3. Friend Influencers
Since Facebook is a very social Internet platform and people discuss all kinds of things on it, certain people are very influential in their Internet presence already. Is a good idea to “friend” these people and endeavor to be “friended” back by them. This is because they have influential friends in their group or they are part of other groups that have influential buyers in them who will want to buy from your business or company.
Finally, the internet marketing scene is constantly changing – so what worked in the past may not work well now.
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