Why Does My Business Need Brand Optimization?
The world’s most iconic brands succeed because they convey a coherent message and engage audiences on a deeply personal level. Your brand has the potential to do just that. To achieve lasting impact and market reach, though, you need to maintain a universal presence across multiple online platforms. These include your website, blog, social media accounts, local listings, and of course, search engine results.
Keep in mind that today’s consumers are more likely to use ad-blocking features while surfing the Web. Therefore, you need to promote your business in much more powerful ways. Customer Finder Marketing specializes in brand optimization, which helps you establish a strong online presence, boost web traffic, and increase your sales.
What Is Brand Optimization?
Brand optimization is a comprehensive approach to internet marketing. We employ methods like search engine optimization, social media marketing, local listing updates, and much more depending on your business needs.
Customer Finder Marketing accomplishes brand optimization through:
- Careful marketing research – We study your market, your online visibility, and how you compare with your competitors. Using the information we have gathered, we then develop an action plan that addresses your common pitfalls and strengthens your brand where it needs to be visible (e.g. social media). We then share our findings via a detailed report, and sit down with you to discuss our proposed solutions.
- Optimization – The core of our service, where we work to improve areas of concern in your marketing strategy.
- Website optimization – Any errors (code, links, navigation, etc.) found on your website are corrected. Your site content and metadata are optimized for better search engine indexing, which then leads to better visibility on search results.
- Brand creation – We will create and manage your social media accounts to convey the message that your company is approachable, well managed, and responsive to feedback.
- Content marketing – After the previous steps have earned you a strong following, we will help solidify your reputation as an industry authority and further extend your reach with every regular update, industry news article, and post that we publish on your website, social media accounts, and more.
- Performance reports – We will take note of our progress and report our findings to you. We maintain a dashboard system where you can view site traffic data, search engine results statistics, and even the rate of positive momentum as a result of our services.
Consolidate your brand’s online presence to make it easier for customers to find you. If you want your business to make a bigger splash on the Internet, then this service was made for you. Customer Finder Marketing offers comprehensive brand optimization services to businesses in Naples, Fort Myers, Bonita Springs, Marco Island, and other nearby areas within Florida.
Schedule a consultation with us today. Call us at (239) 331-7055 or fill out the form on our contact page.