Since the social media marketing boom, it’s been clear that social sites such as Facebook, Twitter and Instagram isn’t just for youngsters and family members sharing experiences anymore. Today, these sites have become massive marketing channels for brands to establish relationships and communicate with their target audience. Instagram in particular, has over 40 billion images […]

Reach is a term often used in advertising and marketing strategy, but what exactly does it mean? As an advertising and marketing concept, reach refers to the number of people you affect with your marketing message, with the keyword here being ‘affect.’ If your message doesn’t affect your target customers, then your marketing money could […]