What is conversion rate optimization? CRO is a way for businesses to optimize their websites and brands by taking a scientific approach to converting visitors into subscribers or customers. It takes into consideration various aspects of a brands approach and uses it to create a strategy that will help the brand flourish.

Brand optimization is not an exact science. With this in mind, business owners will probably tell you that they are motivated by the unseen gap between who they are and who they want to be. Once they are able to discern that this gap actually exists, they can then begin seeking out the tools, skills […]

Social proof, also referred to as social influence, is a psychological phenomenon where individuals mimic the actions of others in an attempt to emulate the “correct” behavior for in particular situations. At this point, some are probably scratching their heads in confusion. Rest assured, social proof has an enormous impact when it comes to brand […]