Brand optimization is something that more small and medium-sized businesses (SMBs) need to pay attention to. Competition in many areas is fierce and while it might make sense short-term to cut back on marketing your brand, in the long term it may prove quite detrimental. Branding adds value to your business. Here are four benefits […]

Any good brand optimization strategy takes a great deal of planning as well as time and effort to implement. These strategies entail numerous, carefully planned-out decisions in order to create an entire experience designed to enhance customers’ perceptions about your business in a certain way. While this does include things like logos and colors, it […]

In marketing, “brand” instantly brings to mind images like the Nike Swoosh and the Playboy Bunny. The need for a successful brand, however, is not limited to the marketing giants. A good brand can help any size business to become recognized and respected. There are traps to avoid, however, when creating your brand.