Brand optimization is something that more small and medium-sized businesses (SMBs) need to pay attention to. Competition in many areas is fierce and while it might make sense short-term to cut back on marketing your brand, in the long term it may prove quite...
Any good brand optimization strategy takes a great deal of planning as well as time and effort to implement. These strategies entail numerous, carefully planned-out decisions in order to create an entire experience designed to enhance customers’ perceptions about your...
In marketing, "brand" instantly brings to mind images like the Nike Swoosh and the Playboy Bunny. The need for a successful brand, however, is not limited to the marketing giants. A good brand can help any size business to become recognized and respected. There are...