Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in...
Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is...
In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation...