In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.
In today’s digital world, coming in first matters. When online users conduct research with the help of search engines, they depend on search results to tell them which sites to visit. Studies have shown that as much as 75 percent of these users often don’t go past the first page of the search results page.
Now that you’ve set up your website, how do you keep traffic coming in? Consumer behavior patterns show that people develop loyalty to a brand and will purchase it more if company websites provide them the experience they desire. This means that the site must be user-friendly, easy to view, engaging, and also connectable via […]
According to the U.S. Small Business Administration, there are nearly 2.1 million small businesses in the state of Florida alone. These increasing figures also indicate rapid employment growth, and opens up more enticing scenarios for business owners. More specifically, the metropolis of Naples is among the most progressive in the state, and is declared as […]
In the search engine that is Google, getting on the top of the page is a battle against the tech giant’s ever changing algorithm. And in this SEO war, there are more casualties – relegated to page 10 obscurity – than survivors. But with its 2014 Pigeon update, which provides more relevant and precise local […]
As a citizen of the world, you’ve probably come across the term SEO a few times, particularly during the times you’ve searched for techniques to drive traffic to your site. You probably recognize that it’s an important factor when it comes to getting your website or blog in front of other people’s faces, but maybe […]
If you’re looking to boost the ranking of your local business website on Google, you need to spend extra time acquiring positive business reviews. These have been shown to have a direct impact on the position of your website in Google, and an experienced Naples SEO company knows how to go about getting the kinds […]
With Google owning 67.6% of the search engine market share in the country, companies utilizing search engine optimization in their marketing mix would have to play by its rules in order to tap its significantly huge market base. Each Google algorithm update never fails to send internet-dependent businesses on the edge at the possibility of […]
Well Google just sent out something that our Research and Development Team passed over to us recently.This may significantly affect your website showing on a mobile site – and this is important for you – since you have competitors that may get your customers.Google published this official article.and announced:“Starting April 21, we will be expanding […]
Toward the end of 2014’s third quarter, Google rolled out their latest Panda update, Google Panda 4.1. This particular algorithm is responsible for identifying and penalizing thin or poor content. After all, websites that feature thin or poor content often provide users with an equally poor experience, something that Google wants to avoid.